Everyone handling an online platform always would want to find out what activity is going on there and what type of actions are being taken by the people on your website. This gives you an idea of how well your website is performing and how you can take steps to increase its traffic.
There are many analytic tools that help you achieve this, but the Facebook pixel is one of the best there is.
What is a Facebook Pixel?
This is a form of an analytical tool that checks how well your advertising is working and whether it actually does redirect people to your website. All the actions the people take also will be well-showcased on this tool.
The statistics of all the activities on your website would be displayed so that you can get an idea of how well your website is working.
It also helps you make sure the ads are shown to the right people. You can search for new customers and upgrade your sales rates. You can send periodic updates to the people who frequent your website frequently. There is an automatic bidding setting that you could use to assist the people who make purchases on your website.
The pixel that is set up fires every time there is some action on the website. It might be something simple like adding an item to your shopping basket or purchasing something.
These actions would be recorded on pixel and everything can be viewed on the Facebook pixel page in the Events Manager tab. The same customers can be reached again when they go through Facebook ads in the future.
The privacy settings on a Facebook pixel are strict. Only the business manager has the consent to view all the details showcased on the Facebook pixel. From May 2021, verified domain and custom conversions can be placed on their websites. Verified owners can see all of these events and their data can be used for ad optimisation and reporting. This can also be removed from the website if you do not want it shown.
Now, this can be traced by the Apple servers and it may fall in the tracking category of Apple users. Hence, when using this, there would be a prompt displayed to iOS 14.5 and users using a later version. You can optimise this, report it or target these events from the Facebook pixel.
How hard is it to install?
It is very easy to install. You can install it yourself if you have access to your website’s code. All you would have to do is put the Facebook pixel base code on all the pages of your website.
Adding events will happen automatically if you place the code in your servers. This can be added to your add-to-cart page or transaction pages. There are many tutorials to install a Facebook pixel code.
You can also avail of developers to fix this on your website. Emailing your Facebook pixel code would be enough for them to install it on your site.
Why is Facebook Pixel a golden nugget for Businesses?
This tool is like a reference to what we have searched in the past and only relevant suggestions would thus be made. This helps boost consumer visits to your site and spikes sales. You can also find out which are the most popular items or searches on your website, and what got the least clicks. This can be really useful in brainstorming ideas to boost the popularity of your content.
Many people use this as a way to understand how well their website is doing. Also, this can be used to target a specific group of people for whom your website would be relevant. Like a chain reaction, you can directly use the ads to people they would be associated with to generate more visitors. This is the whole package of sorts, and would really help to boost your popularity to the public.
This could be used to boost our website, protect the privacy of the user, and improve user experience. The ads that pop up for the user would be mirroring what they are interested in. This enables them to click on it when they see it displayed on some other website, thus increasing the chances of them purchasing something from your website.
These are effective tools employed in digital marketing and can give a large boost to marketing and advertising. Online platforms are now encouraged to employ such tools to increase user visits. The personalised experience of getting what you are searching for enhances with Facebook pixel.
Developers and users often call it a gold nugget as it is small but has immense value if treated right. The utility of this tool is far-reaching and makes it easier for analysing the success of your website.
For a basic code that just has to be incorporated in the domain, this little Facebook pixel is a gold nugget. It has vast potential and is highly customisable, improving user experience and satisfaction in the websites.
Facebook pixel is a revolutionary tool in the field of growth marketing. The easy installation and utility of the tool make it very important in the advertising field. Online platforms have integrated this in their domains to expand their reach.
Facebook pixel can hence, be a very useful tool in developing your websites. In this digital age, having statistics analysed effectively can help you strategise your game plans to expand your reach. The online platform field has been getting really competitive with the increasing access to the internet, engineers, and easy website creation methods. So, to give your website the push it deserves, utilising Facebook pixel can do wonders. It won’t be long before you can optimise the traffic to your website thus making it extremely successful.
At SIMBAA, we offer free pixel installation services along with cost-free business growth tools that will help you in achieving meaningful data for your business. Not only this, but it will also help you to utilise the potential power of Facebook Pixel.
Sounds Interesting? Let’s Chat.
Book a Free Discovery Call with SIMBAA Digital