Google Ads

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How to Save Underperforming Google Ads

Google Ads (formerly knows as Google Adwords) is a great source and an excellent online advertising platform that supports advertisers across the globe to grasp new customers and escalate business to the next level. With more accessibility, benefits, and ease, particular Google Ads are subject to underperformance if not run or set up effectively. Let us run ...
20 Mistakes Increasing Your Google Ads Cost - google adwords expert consultant 1

20 Mistakes Increasing Your Google Ads Cost

Google Ads is an effective way of generating leads and sales because of the myriad of features, customizations, and targeting options it offers. If you’re a business owner who’s not using it to drive targeted traffic to your pages, you’re doing your business a disservice. In Google terms, more clicks translate to more traffic, visitors, leads, ...
Facebook Ads vs Google Adwords: Let's End This Debate - facebook vs google ads which is better 1

Facebook Ads vs Google Adwords: Let’s End This Debate

Facebook and Google are two companies with a long-standing rivalry, which are usually in direct competition with each other. Businesses of any size have to make a choice as to which platform best represents their needs. What Are They? Facebook Ads are a top-tier example of advertising on social networks. Facebook has the highest number of monthly active ...
The Holy Grail of Remarketing & Retargeting - The Holy Grail of Remarketing Retargeting 1

The Holy Grail of Remarketing & Retargeting

Companies put a lot of effort and spend a hefty amount of money to attract the audience to their websites. However, they cannot expect the visitors to stick to their page on their first visit only. Businesses have to keep reminding them about their business by using different ways until you bring them to a stage ...
How to Ace Google Quality Score - how to improve google quality score sydney google adspng

How to Ace Google Quality Score

PPC or pay per click advertising is one of the most common types of advertising today. One of the major reasons behind its popularity is its effectiveness. PPC displays ads only to the targeted audience when they are planning to buy that product or service. As a result, PPC is widely used to increase the traffic on ...
These Tips Will Save Leaked Ad Cost Massively - New Ranking Factor Core Web Vitals 1

These Tips Will Save Leaked Ad Cost Massively

You can generally expect the cost per thousand impressions (CPM) to range between $5 and $10 and the cost per click (CPC) to be less than $2. The average price per click on Facebook for most businesses is $1.50.  CPC costs for retargeting are typically between $0.75 and $ 1.25, with a cost per conversion (CPA) ...

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