You’ve been working with your current ad agency for a while now, and you feel like you’re not getting the most out of your Google Shopping Ads.
It’s no secret that Google Shopping Ads can be incredibly effective when done correctly, but it’s also easy to make mistakes that can cost you dearly.
Google Shopping Ads are a powerful tool for any eCommerce business, but they can be especially valuable for those looking to scale their operations. With Shopping Ads, you can put your products in front of millions of potential customers who are already searching for what you sell. And, because Shopping Ads are powered by Google’s extensive search data, you can be confident that you’re reaching the people who are most likely to buy from you.
What’s more, Shopping Ads are highly customizable, so you can tailor your campaigns to focus on the products that are most important to you.
And, with a few simple tweaks, you can optimize your campaigns for maximum ROI.
Most agencies rely on Google Shopping Ads to drive traffic to their client’s sites, but there are a number of strategies that they may miss.
In this post, we’ll take an uncovering some of the most effective ways to harness the power of Google Shopping Ads to drive sales and growth. So, if you’re ready to take your eCommerce business to the next level, read on!
1. Use Shopping Ads to reach new customers with high-margin products
One of the best things about Shopping Ads is that they allow you to reach new customers who might not be familiar with your brand.
If you want to make more money with your Google Shopping ads, then you need to focus on selling higher-margin products. By segmenting your product ads and only showing those that have a higher profit margin, you can increase your overall profitability.
Of course, this isn’t always easy. You need to carefully consider which products are most likely to sell at a higher margin and then price them accordingly. But if you can find the right mix of high-margin products, you can make a killing with your Google Shopping ads.
2. High-budgeted Cart Starters campaign
These are the items that customers are known to add to their carts without hesitation. They could be top sellers or well-known brands that people recognize and trust. By adding these products to their cart, they’re opening themselves up to your recommendations for other profit-making products.
For example, you might advertise a discounted pair of Nike shoes and, once they’re added to the cart, suggest a high-margin product like a tracksuit. By starting with products that are known to move quickly, you can increase your chances of making a sale and boost your profits plus increase your average order value.
3. Don’t fret about the comparison shoppers
For comparison shoppers who like to get the best deal, create a special campaign with an offer they can’t refuse.
This is a great way to get more exposure for your store and to make sure that your potential customer is getting the best possible deal. By bidding for the top spot on Google Shopping Ads, you will be able to ensure that your store is seen by the comparison shoppers who are looking for the best deals.
Side note: Always test and create high converting upsell & cross-sells, adding them to your website not only helps increase AOV but can also increase conversions.
If you’re not sure how to get started, our team of experts can help you create a campaign that will get you the results you’re looking for. Contact us today to learn more.
4. Test bids across devices, days & locations
By testing bids across different devices and days, you can figure out what works best for you and adjust your ad configuration accordingly. This way, you can make sure that your ad reaches the right people at the right time.
For Example, You may examine your Google Ads data to see which hours of the day and days of the week result in the most sales. Then, you can utilize bid adjustments to boost your bids during those times. This will help ensure that your ad reaches people who are most likely to buy from you when they’re most likely to be online and shopping.
Or, let’s say you want to target people who are searching for your product on their mobile devices. In this case, you could set a bid adjustment to target mobile devices specifically. You can also use bid adjustments to target specific locations.
Let’s say, you want to target people in a certain city or country, you can set a bid adjustment for that location.
All in all, testing different bid adjustments can help you fine-tune your ad campaign and get the most out of your advertising budget. So don’t be afraid to experiment!
5. Keywords Always Go in Product Title
Since google shopping ads don’t use keyword targeting, the best way to ensure your ad is shown for the right searches is to include keywords in your product title. This way, when someone searches for a keyword you’re targeting, your ad is more likely to be shown.
If you’re selling multiple products and want to target different keywords with each product, you can use what’s called “negative keywords.” Negative keywords are words or phrases that you add to your ad that tell Google not to show your ad for certain searches. So, if you’re selling both women’s and men’s clothing, you might add “women” as a negative keyword to your men’s clothing ads, and vice versa. That way, your ads will only be shown for the searches you are targeting.
6. Optimise your product feed
If you want to ensure that your product appears in Google Shopping, it’s crucial to optimise your product feed. By making sure that your product data is accurate, complete and up-to-date, you can make sure that Google Shopping displays your products prominently and accurately.
Here are some tips on how to optimise your product feed:
1. Include all required attributes
When creating your product feed, make sure to include all required attributes. Google Shopping requires certain attributes in order to list your products, so if you’re missing any of them, your products may not appear in search results. Click Here here for the complete product data specification shared by Google
2. Use high-quality images
Make sure to use high-quality images for your products. Google Shopping places a lot of emphasis on visuals, so using clear and professional-looking images can help your products stand out from the competition.
3. Use descriptive titles and descriptions
When writing your product titles and descriptions, be as specific and descriptive as possible. The more information you can provide about your product, the better chance you have of appearing in relevant search results.
4. Keep your product data up-to-date
Google Shopping relies on accurate and up-to-date product data, so it’s important to regularly update your product feed. If you make any changes to your products, make sure to update your product feed accordingly.
By following these tips, you can optimise your product feed and improve your chances of appearing in Google Shopping. By making sure that your product data is accurate and complete, you can help ensure that your products are prominently displayed in search results.
7. Negative Keywords & Negative Keywords List for Shopping Ads
In our research across new multiple clients, we found that Negative keywords are the most overlooked campaign setup.
This is so important that we dedicated a sub-section to this article, If you’re not using negative keywords in your Google Shopping Ads campaigns, you’re missing out on a crucial tool that can help you save money and improve your conversion rate. Negative keywords allow you to exclude certain terms from your campaigns, ensuring that your ads only show up for searches that are relevant to your business.
- more control over your budget,
- increase your conversion rate,
- irrelevant search queries,
- Improve your Google quality score,
- and improve your click-through rate (CTR)
Some common examples of negative keywords include:
-out of stock
Adding negative keywords to your campaigns is a simple way to save leaky budget.
You can create multiple negative keyword lists, apply them to 1 more campaign and maintain a template to apply for current or future campaigns, another advantage of a negative keywords list is that it is dynamic, as soon as you add a new keyword to the negative keyword list, it will automatically be added to all of the ads and campaigns that are using that list. This can save you a lot of time if you are running multiple campaigns and need to regularly update your keywords.
8. Prioritise Your Shopping Campaign
Not all Shopping campaigns are created equal. There are many reasons to set campaign priority in Google Shopping Ads. First, it allows you to ensure that your most important campaigns are getting the most attention from potential customers. Second, it helps to keep your campaigns organized and focused on your goals. Finally, setting campaign priority can help you improve your overall performance and ROI.
You can set the priority of your Google Shopping ad campaigns in the “Settings” tab. To do this, click on the “Campaigns” column and then select the checkbox next to the campaign you want to prioritize. Then, click on the “Set Priority” button and select the priority level you want to set for that campaign.
9. Use Promotions to Scale Up
If you’re looking to get your Google promotions up and running from your Merchant Center, there are a few things you’ll need to do. First, create a promotion in your Merchant Center account. Then, generate the ad code for that promotion and add it to your website. Finally, make sure your website is verified with Google so that the ads can start running.
Creating a promotion in your Merchant Center account is easy. Just log in and click on the “Promotions” tab. From there, you’ll be able to create a new promotion by entering some basic information about it. Be sure to include an end date for your promotion so that it doesn’t run indefinitely.
How do promotions look on google shopping ads?
Promotions on Google Shopping ads look like regular ads, but with a “Special Offer” tag next to the price. The tag will include details about the promotion, such as how much you’ll save. Promotions can be a great way to catch users’ attention and get them to click through to your website.
There are a few benefits to running promotions on Google Shopping Ads. First, it can help you boost click-through rates and drive traffic to your website. Promotions can also help you stand out from the competition and attract new customers. Finally, promotions can help you clear the inventory of old or seasonal products.
BONUS: Top Tips to improve google shopping conversion is not inside Google’s Ad Console, its actually on your website
Here are some of the best practices to improve your website conversion
- Improve the website user experience
- Improve website speed
- add up-sell & cross-sells
- Display security badges
- Exit-intent popups
- create a strong call to action
- Add customer testimonials and reviews
- use social proof
- There you have it! These are some of the ways you can improve your website conversion. Start implementing these techniques and see how they can help increase your sales and revenues
Work with a specialist who knows how to get the most out of your Google Shopping Ads. Our team has years of experience in creating and managing successful Shopping campaigns, and we’ll help you get the most out of your advertising budget.
To Start Off, Let a fresh set of eyes run over your Google Ads account to make sure you’re optimally using the budget, get in touch for a Free Google Shopping Ads Audit from Top Google Ads Experts in Parramatta, Sydney & Central Coast. Book a Strategy Session Today
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