Attracting online shoppers to their product pages is a top priority for every e-commerce marketer, and SEO is a reliable way to ensure that healthy traffic comes its way organically. But staying updated about SEO is a complicated task.
Just when you thought you got everything figured out about Search Engine Optimisation, it came along with yet another new term: Semantic SEO. The goal of Semantic SEO is to provide relevant content to the end-user that answers their intent and delivers contextual results.
Here are seven best semantic SEO practices to help you optimise your product pages
Keywords are the first thing that strikes our mind whenever we talk about SEO. Without them, all the time and effort you put into optimising your product pages is a wastage.
You can efficiently optimise your product page for semantic SEO by keyword planning, including learning how your competitors use specific keywords. The next step is to add long-tail keywords to your content to target your niche audience rather than the whole market.
2. Product URL
Your page’s URL helps both the users and search engines to know what it is about and make it more search-friendly. Doing so also increases the likelihood of search engines showing your page to potential users to get you organic traffic.Product Titles
To make your product’s title easily readable, keep it less than 60 characters. Also, make sure the title tags are small, unique, and coherent within your website. You can learn more about removing the digital obstacles between you and your customers from Simbaa.
3. H1 Tags
You can get creative by using primary keywords in the H1 tags of your product. However, since it can be used only once in an article, you can use H2 tags to add the keywords multiple times.
4. Meta Description
Whenever you Google something, the first thing you see is the title, URL, and meta description. It is vital to incorporate keywords into your meta description to ensure that Google picks your product page whenever someone types those words.
Also, make sure that the meta description includes your product’s name, the primary keywords, and some incentives that bring in the traffic.
5. Product Descriptions
By weaving keywords into your product description, you can convert traffic into leads. As Google uses your page’s content to evaluate its SERP ranking, you should help its bots.
The product review section is user-generated extra content on your website that Google considers one of the ranking factors. Your customers help you more by adding necessary keywords in the review section, so consider adding them to your product page.
7. Structured Data With Schema Markup
Adding a structured data markup with Schema to your product page increases its visibility and engagement with the right users. It helps e-commerce websites to create a context for their content so that search engine can better match their products with users’ search intent. It also enhances how your products appear in the search results.
The Bottom Line
With Google becoming more intent-driven, conversational, and interactive, your page’s SEO too must adapt to keep pace. By implementing the tactics mentioned in this article, you can take an impactful step towards improving the semantic optimization of your product pages, earning you a higher ranking, targeted traffic, visibility, growth, and increased sales.
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