The more you know about your audience and internet traffic, the better positioned you are to make the best judgments in digital marketing and advertising in general. In turn, your marketing plan will be more effective. This article talks about what a lead source is and how to track it effectively on your website. We will also go over ways to improve the overall grasp of your web traffic.
Setting up lead source monitoring on your web page is the first step toward understanding your web traffic better. But first, let’s define the term “lead source.”
What exactly is a lead source?
The marketing channel by which the lead arrives at your website is referred to as a lead source. Consider getting 10,000 leads every month and not knowing if they were from your Facebook ad campaign, Search on Google, Google Ads, or any other traffic-generating source. It would be a tragedy.
There are numerous ways for people to find your webpage. The following categories are the most common methods businesses use to attract traffic.
- Search Engines (Google, Bing, Etc.)
- Networks for Social Sites (Organic Social Media)
- Paid Ads on Social Media
- Display and Native Ads
- Other Sites, Inbound links, and Referrals
- Cold Outreach (Calls & Email messages)
- Affiliate Marketing
What is the importance of finding the lead source?
There are multiple benefits to monitoring a lead’s source. For example, you’ll be able to manage your marketing costs better once you’ve recognised the source of leads. You’ll know where to spend your time and money. If you’re spending too much money on a platform that isn’t generating leads, you should cut it back and put your money elsewhere.
Second, you’ll understand why and how visitors come across you. Consider the following scenario: you’ve created a blog post about “5 Ways to Enhance Memory Without Medications.” let us assume it gained a lot of traction. Lead source tracking can help determine who your target audience is involved. What other relevant material you can offer on other platforms is also essential.
Third, monitoring the lead source helps optimise your audience’s and buyers’ overall experience throughout the buying journey. You can personalise and interpret future emails and interactions by identifying where leads originated.
Finally, keeping track of lead sources enables you to develop a more successful sales funnel. You can arrange lead scoring depending on where they came from, for example, in your email sales channel or CRM. A lead generated through organic search may be more valuable than one generated through another route. Any successful sales process must focus on and select leads based on their importance and priority.
Medium vs. Traffic Source
A lead source is frequently confused with a lead medium; they are not equivalent. The network or channel through which the lead originated is referred to as the lead source. For instance, if a lead originates from Google, the lead source is Google. On the other hand, the media may be Organic Search, Shopping, Video, Display Ads, Instagram Stories, and so on. The type of channel via which the traffic finds you is the traffic medium.
Many, if not all, analytics solutions will display this difference. If you are using Google Analytics, you could see ‘Source/Medium’ as a choice to see your info in the Acquisition data. Across the whole site, however, you can access data by source/medium.
If you are looking for an agency to help your business generate more leads, reach out to SIMBAA for a personalised lead generation strategy.
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