If you are into e-commerce, you already know sales’ importance. Without sales, there is no business. You must fulfil the customer’s needs, and you are good to go. But the valid question is why you. Why does the customer choose you only and not others when there is a high possibility of getting a better deal? The simple answer is connection.
In the digital era, content is the only way to connect with your audience. It is the best way to sustain your old customers and garner new ones.
Let us look at content types that elevate your business conversions
1. Interactive Content
Content Marketing’s new strength is interactive content. The idea behind interactive content is not to drive sales but to just have fun with customers and deliver them a joyful experience by interacting with them via your firm’s social media handles.
Consumers seek richer, visually engaging content, according to 90% of responses. It includes quizzes, games, trending posts, memes, etc. In most cases, it could be as simple as replying to your customers whenever your brand gets tagged. The more you interact, the more loyalty it builds.
2. Social Media Stories
Even companies with fewer than 10,000 fans may use social media to increase attention to their products and services with social media stories. Customers can view an item’s description, price, and name in your Instagram Story by clicking on it. Regarding social media stories content, consistency is the key to selling your product/service.
3. User-Generated Content
It is the content that your customer puts out on their social media platforms. It unquestionably showcases the sturdy quality of your product or service. The customer feels delighted to be associated with you and is now telling the world about your business.
It is low-cost, expandable, and genuine. It expresses a trustworthy brand. 90% of customers feel it greatly impacts their purchasing selections than advertising mailings.
4. Community Support
If you think carefully, a community makes your brand a success. It presents your business in a positive light that is not focused on earning money but also understands the humanitarian side. And if you have achieved what you aspired to or are on that track, giving it back to the community is one of the prime tasks you must follow.
You can distribute your service/product for free or lower costs for those who can not afford it. You can donate your product/service during natural calamities. If you are willing, you will find ways.
Users are more inclined to pay for your goods or service when someone else recommends your goods or service. Customers just want “evidence” that your goods or service is trustworthy. User reviews are valuable and are a powerful content marketing tool for your brand.
Read more about how Reviews help grow a business
The above are a few ways to drive sales, there is no hard and fast rule to follow these. In actuality, the marketing scheme with every business. The two companies can be in the same industry, but they must adhere to distinct marketing techniques to stand out.
SIMBAA is one dedicated partner that offers expert services for your content marketing needs, if you are finding it hard to consistently generate and syndicate content, reach out to a friendly content marketing expert in Sydney today.
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