How Cakes and Cupcakes grew into a 5 figure business

3000+

3000+ Keywords First Page Listings

No. 1

No. 1 Designer Cakes Business in Mumbai

8.5x

5 Figure Business in 1 Year

The Client

Premium designer cakes business based in Mumbai which scaled into a 5 figure business in 2010. This brand sold the most expensive cakes in the city, which was how we promoted the brand.

The Challenge

When Cakes and Cupcakes partnered with SIMBAA they did not have a clearly established brand presence. They also lacked knowledge of the exact tools and means by which they could set-up and grow their business online.

Our Solution

We leveraged SEO, social media (organically), influencer marketing, email marketing to build the online presence of the brand. SIMBAA portrayed them as a pan-city designer cakes brand and onboarded bakers. We set up standard operating procedures for taste & design consistency. We also integrated delivery partners for hyper-local and last-mile delivery.