How FTS Visas saw 31x ROAS within two months

FTS Visas - Case Studies - fts visa

1st

1st Page Ranking in One Month

31x

31x ROAS in the first 60 days

120x

120x Improvement in Social media engagement

The Client

FTS Visas are a migration agency based in Darwin & Sydney. With Offices In Australia & Overseas FTS Visas is one of the highly reputed migration agencies. They witnessed a surge in their web traffic and 31x ROAS within two months of partnership with SIMBAA.

The Challenge

FTS Visas partnered with SIMBAA when they hit a roadblock due to COVID-19 restrictions. Their leads pipeline dried-up with the government tightening control over overseas study and migration visas. They were looking to overcome the challenge by targeting locals looking to switch visa or get an Australian Permanent Residency

Our Solution

Our digital growth solution was a mix of website improvements, PPC campaigns and audience+market research, all aimed at finding the best way to attract leads. 

We improved their website through Conversion Rate Optimisation, A/B testing, and speed optimisations along with a few minor fixes to get in organic traffic. We also took a thorough look at the gaps in the market and built a buyer persona & mapped their digital journey with state of the art tools. This helped us understand how FTS Visas could help their potential customers in the best way possible.

We ran Facebook & Google ads to generate leads with a conversion-oriented creative copy & visuals. Then as leads started popping in we optimised and scaled the campaigns for further growth.

Results

The website started to appear in the first page of Google within a month.

ROAS for Facebook and Google Ads hit 31x in the first 60 days

Social media engagement increased 120x

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