Our digital growth solution was a mix of website improvements, PPC campaigns and audience+market research, all aimed at finding the best way to attract leads.
We improved their website through Conversion Rate Optimisation, A/B testing, and speed optimisations along with a few minor fixes to get in organic traffic. We also took a thorough look at the gaps in the market and built a buyer persona & mapped their digital journey with state of the art tools. This helped us understand how FTS Visas could help their potential customers in the best way possible.
We ran Facebook & Google ads to generate leads with a conversion-oriented creative copy & visuals. Then as leads started popping in we optimised and scaled the campaigns for further growth.