How Urban Monkey scaled from INR 30k / month to INR 4.5 million in 3 years

Urban Monkey - Case Studies - 5f4fcd2545cae 1

50x

50x Traffic Growth

7

7 Figure business in 3 years

125x

125x Increase in ROI

The Client

Urban Monkey is an Underground Street themed merchandise business based in Mumbai, India. The business grew from INR 30k/ month to INR 4.5 million in 3 years.

The Challenge

When Urban Monkey partnered with SIMBAA they were struggling to get the desired website ranking or getting any sales at all. They also had no access to web developers to make everyday changes. They had great product designs but not the right approach to reach the target persona.

Our Solution

We just had to bridge the gap by implementing scalable digital marketing processes & tech solutions. Our digital marketing strategy including SEO, CRO, SMM, and SEM helped get the reach that Urban Monkey desired. We also built and trained their internal team to follow a process-driven approach. 

We fixed their website for CRO and On-page SEO to increase their online traffic. We created an audience persona with a mix of traditional research and AI/ML tools to understand their audience better. This gave us insights that Instagram was the best channel for our Social Media strategies. We ran campaigns on Instagram including Influencer marketing for community building and brand awareness. We also partnered with the movie ‘Gully Boy’ which is in the same niche as the brand.

Results

Increase in ROI by 125x

Business grew from INR 30k/ month to INR 4.5 million in 3 years

Traffic increased over 50x

Revenue 40x in the first 6 months

Reach: 4 million new impressions

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