Digital Marketing

Facebook Ads vs Google Adwords: Let's End This Debate - facebook vs google ads which is better 1

Facebook Ads vs Google Adwords: Let’s End This Debate

Facebook and Google are two companies with a long-standing rivalry, which are usually in direct competition with each other. Businesses of any size have to make a choice as to which platform best represents their needs. What Are They? Facebook Ads are a top-tier example of advertising on social networks. Facebook has the highest number of monthly active ...
What is Google Attribution Modeling and How to Choose The Right One For Your Business? - What is Google Attribution Modeling and How to Choose The Right One 1

What is Google Attribution Modeling and How to Choose The Right One For Your Business?

Attribution models in Google Ads provide numerous benefits to advertisers. Google provides six attribution models currently for its advertisers to choose one based on their specific goals. The attribution models help businesses understand when, how, and why people got converted on the ads running on Google. 60% or more of Australian websites don’t have analytics or any ...
How To Eliminate Click Fraud On Your Ads? - How To Eliminate Click Fraud On Your Ads

How To Eliminate Click Fraud On Your Ads?

You have worked hard enough to improve your advertisement campaign, create outstanding results, and conquer market sales. Your ads are live, but then you suddenly start facing one major problem: People are clicking on your ads repeatedly but with no intention of purchasing any of your products. Well, this is something that is known as Click Fraud ...
The Holy Grail of Remarketing & Retargeting - The Holy Grail of Remarketing Retargeting 1

The Holy Grail of Remarketing & Retargeting

Companies put a lot of effort and spend a hefty amount of money to attract the audience to their websites. However, they cannot expect the visitors to stick to their page on their first visit only. Businesses have to keep reminding them about their business by using different ways until you bring them to a stage ...
8 Reasons Why Your Last Marketing Campaign Failed - 8 Reasons Why Your Last Marketing Campaign Failed

8 Reasons Why Your Last Marketing Campaign Failed

Marketing campaigns are significant for the success of a brand. But sometimes, these marketing campaigns do not give the result you want. This can be the reason if your marketing campaign is not working. Insufficient research: In the hurry and excitement of being creative, marketers forget to do proper research. They spend more time coming with new ideas ...
How to Ace Google Quality Score - how to improve google quality score sydney google adspng

How to Ace Google Quality Score

PPC or pay per click advertising is one of the most common types of advertising today. One of the major reasons behind its popularity is its effectiveness. PPC displays ads only to the targeted audience when they are planning to buy that product or service. As a result, PPC is widely used to increase the traffic on ...
These Tips Will Save Leaked Ad Cost Massively - New Ranking Factor Core Web Vitals 1

These Tips Will Save Leaked Ad Cost Massively

You can generally expect the cost per thousand impressions (CPM) to range between $5 and $10 and the cost per click (CPC) to be less than $2. The average price per click on Facebook for most businesses is $1.50.  CPC costs for retargeting are typically between $0.75 and $ 1.25, with a cost per conversion (CPA) ...

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