The Importance of Diversifying Your Marketing Channels
No matter how good your product or service is, it will not generate income if prospective buyers cannot locate it. While you should always be strategic and focus on channels that enhance ROI, diversifying your marketing channels will assist your business in remaining agile enough to withstand any unexpected changes. Some of the benefits of diversifying ...
Lead Source Tracking & How To Understand Your Online Traffic
The more you know about your audience and internet traffic, the better positioned you are to make the best judgments in digital marketing and advertising in general. In turn, your marketing plan will be more effective. This article talks about what a lead source is and how to track it effectively on your website. We will ...
Why No One Likes or Comments on Your Instagram & How To Fix it
Among all the changes that Instagram witnessed over the years, its switch from chronological to the algorithmic way of showing content was significant. If you’ve also noticed a considerable drop in your engagement, impressions, and followers, thanks to the latest update, less than 10% of your followers can see your posts and read along on how ...
How to Use Reviews to Boost Your Local SEO
Third-party reviews are critical as they can influence the potential consumers' next move and boost the search engine rankings on Google. So if you are looking for ways to use reviews to help you grow your local SEO, you are at the right place. Â
These reviews offer valuable ideas from an unbiased perspective, essential to growing and ...
Facebook Pixel Is A Golden Nugget For Businesses, Here Why
Everyone handling an online platform always would want to find out what activity is going on there and what type of actions are being taken by the people on your website. This gives you an idea of how well your website is performing and how you can take steps to increase its traffic.
There are many analytic ...
How to Save Underperforming Google Ads
Google Ads (formerly knows as Google Adwords) is a great source and an excellent online advertising platform that supports advertisers across the globe to grasp new customers and escalate business to the next level. With more accessibility, benefits, and ease, particular Google Ads are subject to underperformance if not run or set up effectively.
Let us run ...
20 Mistakes Increasing Your Google Ads Cost
Google Ads is an effective way of generating leads and sales because of the myriad of features, customizations, and targeting options it offers. If you’re a business owner who’s not using it to drive targeted traffic to your pages, you’re doing your business a disservice. In Google terms, more clicks translate to more traffic, visitors, leads, ...
How Your Website Is Losing The War With AI/ML Personalised Website
Earlier, when people used to have their websites, it was considered a great deal. But nowadays, the scenarios have changed a lot. Today even a small startup or venture cannot survive without having a website. It has become essential to have an online presence to become successful.
Customers expect every business to have a website of its ...
Facebook Ads vs Google Adwords: Let’s End This Debate
Facebook and Google are two companies with a long-standing rivalry, which are usually in direct competition with each other. Businesses of any size have to make a choice as to which platform best represents their needs.
What Are They?
Facebook Ads are a top-tier example of advertising on social networks. Facebook has the highest number of monthly active ...
14 Ways Email Marketing Could Triple Your Revenue
Have you decided to start focusing on your business marketing but were confused about how to start and what strategies to use. If yes, here's an effective way to increase your business revenue through email marketing.
Unfortunately, most entrepreneurs, startups, freelancers, and small businesses constantly fail to use emails effectively. This is because most people think that ...
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